Magazine article Screen International

Celestial Steps into Online Gaming with My Kingdom Game

Magazine article Screen International

Celestial Steps into Online Gaming with My Kingdom Game

Article excerpt

Hong Kong's Celestial Picture launches an online game that is the first game application developed to promote for a Chinese-language movie.

My Kingdom Game, both in English and Chinese, can be played via the Celestial website or downloaded for free from Apple's iTunes store. Available from today, it has been developed by Shanghai-based online game developer Art Coding and is a rhythm-based game which requires players to choose one of the two rival characters and tap on a drum to match with icons on the screen to gain points.

The film itself will open in September in China, Taiwan, Hong Kong, Malaysia, Singapore, Australia, New Zealand, USA, Canada, Indonesia and Vietnam.

Set in the 1920s, starring Wu Chun, Han Geng and Barbie Hsu, it tells a tale of two orphans growing up in Shanghai Opera troupe and turning rivalry in their quest for fame, love and revenge. The film will open in

"The gaming business is a new frontier for Celestial and our upcoming movie release created a perfect opportunity for us to launch a promotional game and target young audiences who interact with entertainment across broad media including their mobile devices," said Ross Pollack, CEO, Celestial Pictures.

Pollack said the main reason for Celestial to step into game industry is to provide entertainment for young audience or young game users. …

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