Magazine article Screen International

Bumble Ward to Head Fox Domestic Publicity Machine

Magazine article Screen International

Bumble Ward to Head Fox Domestic Publicity Machine

Article excerpt

In recent years the veteran has developed expertise in social media marketing. She begins in her new role as evp of publicity on Tuesday (Aug 30)

Ward will oversee all aspects of the studio's domestic publicity campaigns and reports to president of domestic theatrical marketing and chief marketing officer Oren Aviv and president of domestic theatrical marketing and chief creative officer Tony Sella.

"Bumble has long been one of the industry's most respected publicity professionals and over the past several years she has become a top social media marketing specialist," Aviv and Sella said in a joint statement. "Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximise the opportunities presented by the rapidly-changing media landscape."

"There is no better word than thrilled to describe how I feel about joining Oren and Tony and the amazing Fox team," Ward said. …

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