Magazine article Online

Research on Main Street: Using the Web to Find Local Business and Market Information

Magazine article Online

Research on Main Street: Using the Web to Find Local Business and Market Information

Article excerpt

Research on Main Street: Using the Web to Find Local Business and Market Information by Marcy Phelps ISBN: 978-0-910965-88-0 Published: 2011 Pages: 280 pp.; soft cover Price: $29.95

Available from: Information Today, Inc. 143 Old Marlton Pike, Medford, NJ 08055; (609) 654-6266; www.infotoday.com

Just as "all politics is local," according to former Speaker of the House Tip O'Neill, most business information has a local component - and one that has traditionally been hard to uncover. The usual search engines and national media do a poor job with local news and information. Thus, the thorough researcher may find it difficult to add the necessary local flavor to a research report or project. That's where this practical book comes into play.

The author is an experienced information professional and writer and is also a pastpresident of AIIP (the Association of Independent Information Professionals). She has clearly found an important niche with this book. She provides common-sense advice on how to research local issues, both on the web and off. The book is divided into nine chapters; each chapter is focused on a different type of information, including local demographics, economics, companies, people, and issues. Although most of the resources mentioned throughout the book are free, the last chapter includes fee-based resources. …

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