Magazine article Screen International

UPI Names Patel as SVP, Marketing Strategy and Media

Magazine article Screen International

UPI Names Patel as SVP, Marketing Strategy and Media

Article excerpt

Shephali Patel has been with Universal Pictures since 2006.

Universal Pictures International has promoted Shephali Patel to Senior Vice President, Marketing Strategy & Media.

In the newly created role, she will lead traditional and non-traditional strategic media planning for all international campaigns, and she will report to Simon Hewlett, Executive Vice President, Marketing, Universal Pictures International.

The Media team led by Patel will include Neil Wirashina, VP, Advertising Media and Chris Massey, Director, Digital Media.

In the marketing teams restructuring, Hewlett has created two new roles -- SVP, Marketing Strategy & Media, now taken up by Patel - and Director, Digital Media held by Chris Massey. …

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