Magazine article Screen International

Academy Shakes Up Marketing Rules for 84th Awards

Magazine article Screen International

Academy Shakes Up Marketing Rules for 84th Awards

Article excerpt

There are no restrictions prior to the nominations announcement on screening events to which Academy members may be invited and which may involve the participation of individuals involved with the film or receptions with food and drink. However everything changes once the nominees are unveiled.

After that point, receptions are no longer allowed at screenings involving filmmakers to which Academy members are invited. The number of screenings of a particular film remains unlimited, however individuals involved in a film cannot take part in more than two panel discussions.

Until Wednesday's (21) rule change Academy members could not be invited to any screening that included live filmmaker participation or a reception either before or after the nominations announcement.

Between the announcement of the nominees and the time when final polls close, members cannot be invited to or attend any non-screening event promoting or honouring a film or individual nominee. …

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