Magazine article Screen International

Joe Patrick: "Miramax on Demand Is a Viable Business Opportunity"

Magazine article Screen International

Joe Patrick: "Miramax on Demand Is a Viable Business Opportunity"

Article excerpt

Miramax's new man in London, Joe Patrick, discusses digital strategy.

Miramax has been in rebuilding mode over the last year. As CEO Mike Lang expressed during his MIPCOM keynote earlier this week, the company's digital push of its library will be key going forward.

Last month the company announced that it will open its first international office in London, headed by industry veteran Joe Patrick. Screen talked to Patrick at MIPCOM to discuss the reasons behind the expansion and how the company will grow its digital offering.

"Since the split with Disney we've been building a global distribution team to handle our catalogue in all markets," says Patrick, who before joining Miramax was executive vice president at MGM Worldwide Television Group overseeing all TV sales in the US, Canada, and Latin America.

"We have 700 incredible movies. They weren't the focus for Disney. Once we re-establish our relationships around Europe and the Middle East and Africa there are a lot of different platforms we can work with."

The company recently launched the Miramax eXperience on Facebook, currently in beta, which allows people to buy Miramax titles cheaply via the page.

But it doesn't stop there. "I think Miramax on demand is a viable business opportunity, too. …

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