Magazine article Screen International

Universal Backs Down over Tower Heist PVoD Plan

Magazine article Screen International

Universal Backs Down over Tower Heist PVoD Plan

Article excerpt

The studio said on Wednesday (12) that in response to a letter from theatre owners it would delay it planned premium VoD experiment.

The move was praised by the National Association Of Theatre Owners (NATO), whose president and CEO John Fithian said members appreciated the open dialogue with the studio.

Universal announced on Oct 5 that subscribers to parent company Comcast's digital service in Portland and Atlanta would have had the opportunity to rent the comedy Tower Heist on demand for $59.99, three weeks after the theatrical release on Nov 4.

A statement read: "Universal continues to believe that the theater experience and a PVoD window are business models that can coincide and thrive and we look forward to working with our partners in exhibition to find a way to experiment in this area in the future. …

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