Magazine article Screen International

Fox, Sony Form Home Entertainment Venture in Brazil

Magazine article Screen International

Fox, Sony Form Home Entertainment Venture in Brazil

Article excerpt

Fox-Sony Pictures Home Entertainment do Brasil Ltda (FSPHEB) will launch in the first quarter of 2012 and will be run by general manager Jefferson Pugsley, former vp and MD of Paramount Home Entertainment Brazil.

The parties will jointly manage marketing, sales and distribution of film, television and library titles across DVD, Blu-ray and digital platforms. The initial wave is expected to include The Adventures Of Tintin (pictured), In Time, Alvin And The Chipmunks 3 and We Bought A Zoo.

The pipeline will include local language titles, an area in which both studios have enjoyed success in recent years with the release of Fox's rom-com franchise Eu Se Fosse Voce as well as Nosso Lar and Sony's Chico Xavier.

Fox and Sony are betting that the growth of the middle class will fuel a surge in the home entertainment sector, just as it sparked a 30%-plus rise in theatrical box office in both 2009 and the record year of 2010.

It is understood that the home entertainment sector in Brazil has seen double-digit growth over the past year driven by the Blu-ray, although neither Fox nor Sony executives would not comment. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.