Magazine article Screen International

Momentum Eyes 100-Screen Release for Steve McQueen's Shame

Magazine article Screen International

Momentum Eyes 100-Screen Release for Steve McQueen's Shame

Article excerpt

UK distributor Momentum Pictures is planning an ambitious 100-screen release for Steve McQueen's Shame and will be pushing the film hard for BAFTA and other awards consideration.

Xavier Marchand, MD at Momentum, has outlined the details of what is shaping up as a very aggressive campaign for Shame. Marchand, who is promising "a very strong, upmarket release," also discounted the idea that the film's graphic sexual content [it is the story of a man's sex addiction] could prove problematic to its awards prospects.

"In the UK, we are going to have a major push in all categories for the film in the BAFTAs," Marchand stated. "The subject matter might be a bit tough but the film I think is a masterpiece and I hope the BAFTA members will acknowledge that. The reviews so far are all pointing in the right direction and the reaction after the London Film Festival is great."

The release date is set for Jan 13, 2012, when Shame will be counter-programmed against Steven Spielberg's War Horse. …

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