Magazine article Screen International

The TIFFCOM Co-Production Market

Magazine article Screen International

The TIFFCOM Co-Production Market

Article excerpt

Asian companies are out in force at TIFFCOM.

TIFFCOM is the gateway to a Tokyo that is getting back to business. The eighth annual co-production market is taking place in the year Japan's first international co-production subsidy was announced in June and comprehensive contents rights handler All Nippon Entertainment Works is launched this October.

Under director Mika Morishita, now in her third year heading the market, TIFFCOM is growing in size and scope. "To accommodate year-on-year exhibitor increases we've upped booth numbers by 15% to 124," says Morishita.

The expanded UniJapan Entertainment Forum industry seminars (October 24-28) and reworked project market are further reasons for the international industry to fit the event into the crowded autumn calendar.

While international exhibitors and attendees, specifically Westerners, may be down in numbers due to persistent earthquake and radiation fears, TIFFCOM is attracting new and notable local and international participants, with 13 Japanese and 23 overseas first-time exhibitors this year.

Morishita attributes the increase to the consolidation of TIFFCOM and UniJapan this April as well as increased outreach at other major festivals such as the Japan Pavilion, which was set up at both the Hong Kong and Cannes film festivals.

"We've strengthened both our inbound and outbound relationships," explains Morishita, who also goes on promotional trips to Singapore, Berlin and Beijing.

New participants this year include the UK's BBC and Hat Trick Productions under the umbrella of the British embassy of Tokyo. …

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