Magazine article Screen International

Eros Unleashes 'Biggest Ever Bollywood Blockbuster', Announces TV Deals

Magazine article Screen International

Eros Unleashes 'Biggest Ever Bollywood Blockbuster', Announces TV Deals

Article excerpt

Eros International's 3D action-sci fi RA One is expected to reach 5,000 screens worldwide.

Eros International's big-budget action-sci fi RA One starring Shah Rukh Khan, widely anticipated to be among the biggest Bollywood blockbusters ever, rolls out this week after premiering last night [24] in London.

The feature has a Toronto premiere tonight [25] and reaches an estimated 3,000 screens in India this weekend. The film is being released to coincide with the Diwali holiday in India, which this year lasts for five days, a move which has scared off a number of rival distributors. Some local multiplexes are planning to show the film on most of their screens up to six times per day, starting at 7am. Eros has RA One tie ups with at least 25 brands. …

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