Magazine article Screen International

Tintin, in Time, PA3 Vie for International Supremacy

Magazine article Screen International

Tintin, in Time, PA3 Vie for International Supremacy

Article excerpt

Just as there are big changes afoot at Paramount Pictures International (PPI), everyone at the distributor can expect bumpy weather at the box office as reigning champion Paranormal Activity 3 enters the second weekend.

In the week when it emerged that PPI president Andrew Cripps has declined to relocate from London to Los Angeles in the wake of corporate restructuring, top brass will look to build on the third instalment's early $35.5m running total. However Antony Marcoly, the new Los Angeles-based head of international theatrical, will know that the chances of Paranormal Activity 3 holding on to pole position are slim.

This weekend marks the first wave for Steven Spielberg and Peter Jackson's family adventure The Adventures Of Tintin: The Secret Of The Unicorn, which opens through PPI in the UK and through Sony Pictures Releasing International (SPRI) in France, Germany, Italy, Spain, Austria, Denmark, Holland and creator Herge's native Belgium.

Then there is the threat posed by Fox International's sci-fi thriller In Time, the Justin Timberlake-Amanda Seyfried coupling which arrives day-and-date with North America in 35 markets, among them Australia, Russia, South Korea, Taiwan, Singapore and Hong Kong.

Universal / UPI's Johnny English Reborn continues to perform excellently and stands at $110.3m with Italy and Brazil ready to receive the comedy this weekend.

Fox's Rise Of The Planet Of The Apes has amassed $266.6m and should get a big push when it touches down in China this weekend. …

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