Magazine article Screen International

HMV Launches on Demand Service with FilmFlex

Magazine article Screen International

HMV Launches on Demand Service with FilmFlex

Article excerpt

High street retailer finally enters VOD space in bid to combat physical DVD slump.

UK retailer HMV has partnered with Sony and Disney enterprise FilmFlex to launch an HMV branded VOD service.

The 'Hmvon-demand' site will offer 'hundreds' of recent titles from up to 30 distributors including all major studios and UK independents.

Early titles available will include Cars 2, Zookeeper, Rio, X-Men: First Class and Bad Teacher. Forthcoming films include Horrible Bosses on November 28, The Hangover Part 2 on December 12 and Harry Potter and the Deathly Hallows Part 2 on December 5.

The hmv on-demand service will initially be offered via PC with content available on a rental basis to watch on or offline. Future viewing and storage options will include download-to-own and cloud-based locker services.

The service soft launches today before a hard launch in January and is the latest move in music retailer HMV's drive to stem a company decline which has seen 30 stores close in recent months. …

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