Magazine article Screen International

Arthur Christmas Dominates UK Box Office on Christmas Weekend

Magazine article Screen International

Arthur Christmas Dominates UK Box Office on Christmas Weekend

Article excerpt

Sony's animation continues to impress on £2m, seeing off holdovers Sherlock Holmes and Alvin and the Chipmunks

Sony's animation Arthur Christmas continued on its remarkably resilient run in the UK, posting a Christmas weekend total of £2m - a 52% week-on-week increase - from 549 screens at an impressive average of £3,729.

While the slow-burner has only topped the UK chart twice during its seven-week run it has crossed the £1m mark each frame, a feat only matched this year by The King's Speech, which crossed £1m on nine consecutive weekends.

Despite not reaching the heights of Aardman's Chicken Run or Wallace and Gromit, the Christmas hit has been aided by a smart release strategy and weak opposition, and has now taken £19.7m and stands as the 12th biggest film of the year. Another solid holiday weekend is expected this coming frame.

Holdovers Sherlock Holmes: A Game Of Shadows and Alvin and The Chipmunks: Chipwrecked dropped to second and third respectively. …

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