Magazine article Screen International

Norway Sees 2011 Boost in Admissions and Best Results for Local Films in 36 Years

Magazine article Screen International

Norway Sees 2011 Boost in Admissions and Best Results for Local Films in 36 Years

Article excerpt

2011 cinema attendance up 5.7% on 2010; national films take 24.5% marketshare.

According to a report from the Norwegian Film Institute, in 2011 Norwegian cinema attendance rose 5.7% on 2010.

With a year attendance of 11,650,000, Norwegian cinemas delivered the largest growth of the theatrical market in Europe, according to statistics from Norwegian cinema association, Film & Kino.

For the fourth year local fare exceeded 2.5 million admissions, to close at 2,855,000 to control a record 24.5% of the market - the highest percentage since 1975.

"The increase is partly due to the strong performance of local films - a record of 40 releases in 2011," explained Film & Kino head of communications Birgitte Langballe. "And partly the digitisation of the cinemas, which allows small and medium-sized screens to improve their repertoire and programme more titles."

"Some of the domestic productions have been regional productions with limited distribution, but eight titles have reached audiences of 100,000 or more, accounting for 66% of local box office. …

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