Magazine article Screen International

Brazilian Box Office Climbs for Third Year; Local Titles Falter

Magazine article Screen International

Brazilian Box Office Climbs for Third Year; Local Titles Falter

Article excerpt

Brazil broke the all-time box office record in 2011, grossing $790m (real 1.41bn) from 141.6m admissions.

The figures represent an increase of 12% in total sales and 5% in tickets sold, according to Filme B, a local film company that reviews theatrical market data.

This is the third consecutive year that Brazil has achieved an increase in its box office - even though growth percentage is lower than that of in 2010, when there was a 30% climb in revenue and 20% rise in admissions.

According to Filme B, 181 new screens that opened in the country in 2011 were responsible for approximately 50% of the market growth.

There was not, however, a commensurate improvement in the performance of Brazilian films. Domestic titles were seen by 17.8m people, grossing $91.9m (real 164m) and accounting for a market share of 11.6%, which represents a drop of 27. …

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