Magazine article Screen International

Cinedigm, New Video Strike Strategic Partnership

Magazine article Screen International

Cinedigm, New Video Strike Strategic Partnership

Article excerpt

Ambitious digital exhibition leader Cinedigm Entertainment Group and New Video have signed a deal to jointly acquire and distribute independent film.

Effective immediately, the terms call for theatrical distribution in North America followed by platform release across cable, VoD, digital and DVD / Blu-ray.

Cinedigm has been highly active in the digital conversion of theatres and has released close to 200 independent films and alternative content events over the last few years.

New Video calls itself the largest aggregator of independent digital content worldwide and has relationships with Amazon, iTunes, Hulu, Netflix and Walmart's Vudu service.

"New Video has a strong 20-year track record of creative marketing and innovative release strategies for film and TV," Cinedigm chairman and CEO Chris McGurk said. "Adding in Cinedigm's quality digital theatrical capabilities to New Video's proven expertise opens up a unique and advantageous release opportunity for independent filmmakers in all key channels of distribution. …

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