Magazine article Library Administrator's Digest

Library Newsletters

Magazine article Library Administrator's Digest

Library Newsletters

Article excerpt

One of the products of the digital revolution is the increasing practice of many libraries to put their newsletters in digital form to be read from e-mails - if you subscribe. Considering the financial difficulties that libraries have undergone in the past few years, this is understandable, if you have a newsletter that is mailed to every household in your community, switching to an online form saves the cost of printing, paper, and postage. And postage costs keep going up.

But how do you get the e-mail addresses of all the people you want to receive the newsletters? I don't know, but maybe your registration procedure asks for e-mail addresses. That doesn't take care of potential library users, one of the aims you should have for your newsletter.

The Traverse Area District Library in Michigan is pretty typical of the libraries that have announced that they are moving to online publication. "The new format will offer readers instant access to news and events throughout the District with accompanying images and video. This new format will also enable TADL to reach many more readers, therefore increasing awareness of TADL services."

Maybe TADL has solved the problem of reaching many readers through their e-mail addresses.

I don't much like online newsletters, although I have been receiving more and more of them. At least on my laptop you have to open the message and scroll down many pages to see if there is anything of interest. If so, I have to print it out (so much for saving paper and "contributing to the 'greening' of the environment"). …

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