Magazine article Variety

'Biggest Loser' Ratings Thinning

Magazine article Variety

'Biggest Loser' Ratings Thinning

Article excerpt

By Rick Kissell

NBC hasn't had much working for it in primetime in recent seasons, but it could always count on "The Biggest Loser* - at least until now.

The weight-loss competition series has been shedding viewers of late, and NBC's scheduling is partly to blame. No weekly Big Four entertainment series airs more frequently, with "Loser" typically playing originals in 33 of the season's 36 weeks.

Asking audiences to commit to two-hour blocks of time for 13 weeks in the fall and then again for the first 20 weeks at the start of the new year is simply too much. Other reality vets that air two editions each season, like "Dancing With the Stars," "The Amazing Race" and "Survivor," take a couple of months Or more off, and they have held up better later in their lifespans.

"Loser," which bowed in October 2004 and has aired mostly on Tuesdays, peaked in 2009 - when its fall edition wrapped in December with a 5.0 rating in adults 18-49 and 13. …

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