Magazine article Variety

Asia Boom Has Sony Smiling

Magazine article Variety

Asia Boom Has Sony Smiling

Article excerpt

SHANGHAI

Against the background of a booming Asian economy, Sony Pictures TV is hoping to mount the growing popularity of Western shows in the region to help it ride off into the East.

"We see the Asian TV market as incredibly vibrant, and it presents fantastic opportunities for us," says Keith Le Goy, SPT prexy of international distribution.

Le Goy contends that Western shows, once viewed by smaller auds, are increasingly appealing to Asia's mainstream auds. "There's a huge hunger for (this)," Le Goy says. "People are interested in a whole variety of Western content. We are rolling out different types of TV shows, some adaptations and some original productions.

One such adaptation is "The Game," a 25-episode original drama based on the bestselling novel "Feng Zi." The show has been one of Sony TVs big success stories. Overseas licensees include RTM2 in Malaysia and Today's TV in Vietnam.

SPTs plan hinges on the region's economic expansion. China, for example, continues to grow at a rapid clip of 8% to 9% a year. …

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