Magazine article Variety

Post 'Oprah,' 'Phil' Spreads Wings

Magazine article Variety

Post 'Oprah,' 'Phil' Spreads Wings

Article excerpt

Halfway through the February sweep, CBS Television Distribution's "Dr. Phil" is cementing its status as syndication's most-watched talkshow, finally inheriting the mantle from Dr. Phil's mentor, Oprah Winfrey.

Unti! CTD's The Oprah Winfrey Show" left daytime last fall, "Dr. Phil" had no chance to be TVs top talker because it was contractually forbidden from competing against "Oprah." That kept "Phil" out of 4 p.m. time slots, the time period that has the highest levels of people watching television in daytime.

With "Oprah" gone, "Dr. Phil" has been upgraded in four markets, which can account for some of the show's growth, but not all of it. The show also has secured several high-profile exclusive interviews and stuck close to the cultural climate.

"Dr. Phil" closed out the November sweep up 7% over last year to a 3.2 same-day household average, according to Nielsen. Five days into the February sweep, "Dr. Phil" is averaging a 3.3 household rating, a 6% jump over last year's February sweep. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.