Magazine article Variety

A 'Wicked' Good Presidents Day

Magazine article Variety

A 'Wicked' Good Presidents Day

Article excerpt

Broadway perked up for Presidents Day, with the long weekend's spike in tourist traffic pushing B. O. up by almost 30% in Week 38 (Feb. 13-19) compared with the prior frame.

Also adding to the pot were two new offerings, including "Death of a Salesman" ($613,569 for six previews), the Philip Seymour Huffman starrer that pulled in solid numbers for a first week and played to auds that approached 90% of capacity. The brief run of solo outing "Shatner's World: We Just Lave in It" ($305,705 for six) played two previews and four regular perfs, including opening. Except for "The Book of Mormon" ($1,473,606), which held steady, every production on the boards reported gains, many of them significant.

The heftiest chunk of change, of course, was pulled in at, the top-ticket hits, including "Wicked" ($1,903,024), "Spider-Man: Turn Off the Dark" ($1,709,139) and "The Lion Kingr ($1,665,141), which climbed by more than $300,000 each. Buoyed in part by the increasing prevalence of premium pricing as well as Broadway's consistently rising ticket prices across the board, "Wicked" came within spitting distance of the $2 million mark, an achievement that a few years ago, used to be reserved for B. …

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