Magazine article Screen International

Sky Names SVOD Service Now TV

Magazine article Screen International

Sky Names SVOD Service Now TV

Article excerpt

Sky has revealed that its new internet TV service will be titled Now TV.

The linear streaming and video on-demand service, which will offer subscription and pay-per-view access to its array of sports, movies and entertainment content, will be distributed via a range of connected platforms including YouView.

Now TV will complement Sky Go, its existing internet TV service which will be positioned as a value-add for existing Sky subscribers to access content wherever they are.

Sky hopes the launch of Now TV will attract the 13m homes yet to subscribe to a pay TV service and help sustain the growth of the business.

The Now TV branding was revealed this morning by Sky's chief executive Jeremy Darroch at the Media Guardian Changing Media Summit in London.

Darroch [pictured] said as bandwidth improved there was an increased opportunity to deliver TV via connected devices. …

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