Magazine article Screen International

Global Box Office Surged 3pc to Record $32.6Bn in 2011

Magazine article Screen International

Global Box Office Surged 3pc to Record $32.6Bn in 2011

Article excerpt

Annual statistics released by the Motion Picture Association Of America (MPAA) confirm China as the second biggest market outside North America behind Japan and reveal that the record $22.4bn international gross accounted for 69% of worldwide revenues.

North American admissions dropped 4% to 1.28bn and the average ticket price increased by 1% from $7.89 to $7.93. Box office in North America fell 4% from $10.6bn in 2010 to $10.2bn and 3D box office dropped by 18% from $2.2bn to $1.8bn.

Heading into what is expected to be a blockbuster summer MPAA and National Association Of Theatre Owners (NATO) personnel will be encouraged by the start to this year, which so far is tracking 14% ahead of the comparable period of 2010 driven by the $121.6m success of The Vow (pictured), among others.

North American 3D box office fell $400m in 2011, hardly surprising given the juggernaut performance of Avatar in early 2010.

"These numbers underscore the impact of movies on the global economy and the vitality of the film-watching experience around the world," MPAA chairman and CEO Chris Dodd said. "The bottom line is clear: people in all countries still go to the movies and a trip to the local cinema remains one of the most affordable entertainment options for consumers.

"Innovation and technology continue to be a driving force for our business," Dodd continued. "People are driven to fill theatre seats by the promise of great films and a great, technologically enhanced movie-going experience. But online content theft continues to threaten the economic success of our industry - an industry that employs millions of Americans and brings money into the .S economy from around the world. We should protect that success, not undermine it by stealing products and cutting the revenue it puts into the US economy."

"Global box office continues to grow nicely as new markets develop," NATO president John Fithian said. "In mature markets such as the United States the business can be more cyclical in the short term, driven by product supply and distribution patterns. In the long term, however, domestic receipts continue to grow. Though 2011 U.S. box office was down 4%, 2012 looks to be another growth year. Box office is up nearly 14% year-to-date so far in 2012, with a strong slate of summer movies coming."

International box officeLooking at the international picture by region, every area climbed to new heights: Europe, the Middle East and Africa produced the biggest figure of $10.8bn, marking a rise of 4% from $10.4bn in 2010; Asia-Pacific increased 6% to $9bn from $8.5bn; and Latin America registered the biggest percentage increase as overall revenue grew 24% from $2.1bn to $2.6bn.

For the record the overall international gross in 2010 reached $21bn compared to $18.8bn in 2009, $18.1bn in 2008 and $16.6bn in 2007.

By county, Japan was the top international market in 2011 on $2.3bn followed by China on $2bn, France on $2bn (provisional data from IHS Screen Digest as of March 2012), the UK on $1.7bn, India on $1.4bn (provisional data from IHS Screen Digest as of March 2012), Germany on $1.3bn, Russia on $1.2bn, Australia on $1.1bn, South Korea on $1.1bn and Italy on $900m.

Screen countThe global figure increased by 3% in 2011 to "just under 124,000" according to data compiled by IHS Screen Digest, while the report noted that digital deployment grew by 79% year-on-year to the point where more than half the world's screens are digital, albeit not all digital 3D. …

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