Magazine article HRMagazine

Your Social Media Is Showing

Magazine article HRMagazine

Your Social Media Is Showing

Article excerpt

A candidate's online presence may say more than a resume.

Recruiting experts say they are more likely to notice job seekers' relevant skills and competencies by sifting through a candidate's publicly available social media presence than they are by only considering a resume that's been filtered through an applicant tracking system. Social media presence includes, among other things, candidates' blogs; their comments on blogs; and their Twitter, LinkedIn, YouTube and Quora accounts.

"The resume is going to be dead," said career expert and best-selling author Nicole Williams, who wrote Girl on Top (Hachette Book Group, 2009). She is founder of the careers website WORKS.

Williams, also LinkedIn's connection director, said social media can help individuals "have a voice." She and other experts suggest that job seekers regularly blog and tweet, and participate in LinkedIn's groups or use the answer boards.

"Become recognized in your area of expertise, and you will be found," she said.

According to Jobvite, 89 percent of U.S. companies are now using social networking to recruit. And LinkedIn, with 135 million members worldwide, accounts for 73 percent of hires through social media. LinkedIn's Communications Manager Richard George said more than 7,400 companies use LinkedIn Recruiter to find "passive candidates. …

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