Magazine article Variety

Sitcom Delivers a Demo 'Bang'

Magazine article Variety

Sitcom Delivers a Demo 'Bang'

Article excerpt

TV has become a fragmented business, but there are a few syndicated shows that still bring in viewers by the cartload - while also hitting the demo bull's eye.

Syndie's most-watched programs for the season are "Judge Judy" (averaging a 7.4 Nielsen household rating), "Wheel of Fortune" (7.2), "Two and a Half Men" (6.4), "The Big Bang Theory" (6.3) and "Jeopardy."

But big household ratings often mean a large portion of a show's authence is composed of older viewers; advertisers looking to sell their product keep a closer eye on the demos column.

And the winner there is "Big Bang Theory," the Warner Bros, sitcom that premiered in syndication last September and has been climbing the charts ever since. By the end of this season, the show should surpass "Men," also from Warners, as the top off-net sitcom by all measures. It's also performing very well on CBS, consistently beating Fox's once-untouchable "American Idol" in head-tohead competition.

"Big Bang" is syndication's top-rated show among women 18-49 and 25-54, averaging a 4.0 and a 4.4 in those key demos, season to date. "Big Bang's" closest demo competitor is "Men," which averages a 3. …

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