Magazine article Times Educational Supplement

FErret: Fe News

Magazine article Times Educational Supplement

FErret: Fe News

Article excerpt

A name and shame game

FE traditionalists, look away now. It's happening again. Another college is considering changing its name. Thanet College wants to come up with a trendy moniker to reflect its "new direction".

"There are a lot of parts of the college that are new and different from the past," head of marketing Penelope Kimber told Kent News. "We are doing things that are exciting and attractive, particularly to young people. We may want to have a new name to communicate that."

If previous experiences are anything to go by, any attempt to make the educational institution sound hip and street will end up more cringeworthy than cutting edge.

Thanet's neighbour K College is a case in point. Admittedly it needed a new name when it was created, following the merger of South and West Kent colleges, but it's hard to fathom why its marketing gurus objected to the letters e, n and t.

Still, at least it calls itself a college. The College Formerly Known As North Devon now prefers to be addressed simply as Petroc, named after the patron saint whose cross features in the county's flag. And then there's West Nottinghamshire College's new title, Vision West Notts. …

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