Magazine article Screen International

AAM Signs Deal with Independent Exhibitor GI Group

Magazine article Screen International

AAM Signs Deal with Independent Exhibitor GI Group

Article excerpt

Arts Alliance Media (AAM) is continuing its UK digital roll out into independent cinemas by signing a VPF deal with GI Group.

G1 Group, owner of two multiplex cinemas in Scotland, has agreed a VPF (Virtual Print Fee) deal with AAM, covering conversion of all screens across their two complexes, Glasgow's Grosvenor Cinema, and the Playhouse in Perth.

Both will be fitted with projection systems, and Arts Alliance Media's Theatre Management System (TMS).

Ken Creelman, cinema development manager at G1 Group, said "This deal has been carefully crafted to work with the release patterns of independent cinemas such as ours, and we think it really demonstrates that smaller exhibitors can also take advantage of VPFs, and that the digital future is equally accessible to independents. …

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