Magazine article Screen International

Disney Forms Chinese Partnership to Develop Animation Content

Magazine article Screen International

Disney Forms Chinese Partnership to Develop Animation Content

Article excerpt

The Walt Disney Company has formed a partnership with China's Internet service provider Tencent Inc and China's state-owned China Animation Group to co-develop original animation content for China and international markets.

In the partnership, Disney will provide its expertise in animated storytelling and market research. The studio will work with China Animation Group and Tencent to distribute the films, TV programmes, online games and other digital products that the partners create. Tencent will take charge of the online marketing of these products.

"Disney's involvement builds on our expertise and long-term commitment to nurture the local original animation industry," Andy Bird, chairman of Walt Disney International, said in a statement.

"We look forward to working with China Animation Group and Tencent in taking Chinese stories to China and the world," he said.

The project marks the first time for Disney to help develop and train local Chinese animation talents. …

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