Magazine article Variety

Broadway Sees Spring Upswing

Magazine article Variety

Broadway Sees Spring Upswing

Article excerpt

Broadway put some spring back in its step in Week 41 (March 5-11), as a seasonal rise in sales helped the Main Stem recover from a tough frame the prior week.

Box office usually begins to gain steam at around this time of year, boosted by the rolling cycle of academic spring breaks and shows that begin perfs now in advance of the Tony eligibility cutoff in late April. Individual productions across the board benefitted this week, with only three shows off from the previous frame.

So far the spring's previewing productions are looking good, as the revival "Gore Vidal's The Best Man" ($614,51 1) joined the fray and pulled in solid numbers with the help of a cast including James Earl Jones and Candice Bergen. Also logging encouraging totals were a seven-perf week for Philip Seymour Hoffmantopliner "Death of a Salesman" (down a bit to $620,444) as well as the first full sesh of eight previews for "Jesus Christ Superstar" ($614,299), playing to 93% capacity. …

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