Magazine article Information Today

eLibrary Articles Now Included in Inktomi Search Results

Magazine article Information Today

eLibrary Articles Now Included in Inktomi Search Results

Article excerpt

Alacritude, LLC, the Chicago-based start-up that purchased eLibrary.com and Encyclopedia.com earlier this year, has announced that documents available from eLibrary will now be indexed by Inktomi and featured in search results on portals that use the Inktomi search engine. Sites include MSN, About.com, Overture, LookSmart, HotBot, and others.

The Alacritude partnership includes agreements with Inktomi Corp. and with the marketing agency All Effort, Inc. to 11 optimize and index the full text of 2 million eLibrary documents." The deal may prove to be a smart marketing tactic that gives a needed boost in subscription sales for eLibrary, which had been steadily losing subscribers under its former owner, Tucows. (See "Tucows Sells Two Former Infonautics Services" at http://www.infotoday .com/newsbreaks/nb020826- 1.htm.)

Documents from eLibrary are now included within the Inktomi search results, with a note after the title: "eLibrary is the subscription-based online library for fun or research. Find out more about securing your guaranteed free 7-day trial with your credit card and retrieve [title]." When users click on the link they are then taken to the eLibrary site and shown a small abstract.

eLibrary is a subscription-based archive of over 13 million documents from more than 2,000 sources, including news wires, newspapers, magazines, academic and trade journals, transcripts, photographs, maps, and books. Content is supplied through an arrangement with bigchalk.com, Inc. Users can register for a 7-day free trial; subscriptions cost $14.95 a month or $79.95 a year.

The eLibrary content is being made available through Index Connect, Inktomi's paid-- inclusion program for large Web sites. Sites in the program pay only for the traffic actually received, and they can monitor the performance of their indexed pages and optimize them as desired. This is where the deal with All Effort comes in.

Henry Hwong, president and co-founder of All Effort (http://www.alleffort.com), said that the company uses its proprietary technology to crawl and index the full text of the eLibrary articles and then creates the XML feed for Inktomi. "We are excited to leverage our XML technology solutions for eLibrary. We were able to deliver millions of documents to Inktomi-powered portals and attract an awesome volume of interested eLibrary prospects." Hwong calls it a work in progress, as the company continues to analyze queries, site traffic, and conversions.

Patrick Spain, Alacritude's chairman and CEO, said: "Search engines play a critical role in our efforts to reach individual researchers at the point where they first attempt to get an answer. With this agreement, we are now able to show a large potential audience that we have credible, useful content that can help them. We are quite pleased with All Effort's sophisticated approach to optimizing contextual search results, and we're thrilled with the success of Inktomi Index Connect in converting highly qualified leads into eLibrary subscribers."

While Alacritude claims the new partnership is "shedding light on the so-called `invisible Web,'" Chris Sherman, one of the authors of the well-known book on that topic, said that he and co-author Gary Price excluded fee-based content from their definition.

"So while technically they're revealing invisible Web content," Sherman said, "what All Effort is actually doing is simply providing enhanced metadata for documents that actually aren't part of the invisible Web at all, but rather part of a proprietary, closed system. …

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