Magazine article Screen International

UK Cinemas to Screen Olympics

Magazine article Screen International

UK Cinemas to Screen Olympics

Article excerpt

EXCLUSIVE: Vue cinemas in negotiations for 3D coverage of Olympics and Euro football championships; other chains likely to follow suit with Olympics coverage potentially shown for free.

A number of leading UK cinema chains will screen events from the Summer Olympic Games 2012.

Vue Entertinment CEO Tim Richards told Screen that the exhibitor is likely to screen the Games and is now pushing for 3D coverage of the event: "It looks like we are going to be screening the Olympics, which is very exciting. Now we're working on the 3D side of it. It's looking very encouraging."

Vue is hoping to screen coverage every day: "Our goal is to try and get something on every day. It is still in discussion but looking very encouraging."

Screen understands from industry sources that other major chains are also likely to follow suit. Odeon and Cineworld declined to comment.

The BBC bought the UK broadcasting rights to the Games from the International Olympic Committee (IOC) with cinemas likely to be negotiating a feed with the BBC and the Olympic Broadcasting Service, which will shoot most of the event's 3D footage. …

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