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*What's a Splunk? Part of the Next Wave of Start-Ups Going Public'

Silicon Valley's initial public offering machine is shifting to a new sweet spot: enterprise technology companies.

After a year of high-profile consumer Internet IPOs-from Groupon Inc., Linkedln Corp. and Zynga Inc. last year to Yelp Inc. and Facebook Inc. nowa slew of Silicon Valley companies that sell technology mainly to businesses are also getting ready to hit the stock market.

This new crop of IPO-ready companies are solving problems that businesses are willing to spend money on, such as improved security or better insight into customer behavior. ...

Start-ups that target businesses traditionally take longer to turn a profit than consumer Web companies. But working in these companies' favor, bankers say, are predictable revenue streams based on recurring monthly subscription fees for their products.

-Posted by Pui-Wing Tarn and Ben Worthen, staff reporters, The Wall Street Journal, at http://online.wsj.com on March 1, 2012.

'Privacy: Administration Releases Long-Awaited Privacy Report, Highlights DNT Agreement'

Last Thursday, The Obama Administration released its long awaited Privacy Whitepaper proposing a framework for consumer privacy in the digital age. The whitepaper calls for both a "Privacy Bill of Rights," as well as an announcement of the Administration's intention to lead a multistakeholder [process] to implement general principles for particular sectors or contexts.

In conjunction with the release of the Report, the Administration cited an agreement by members of the Digital Advertising Alliance (DAA) to comply when consumers choose to opt out of tracking as an "example of the value of industry leadership as a critical part of privacy protection going forward." In response to this report, SUA issued a statement of support for the goal to adopt voluntary, industry-specific privacy guidelines while cautioning that one-size-fits-all privacy laws or regulations would inhibit innovation, without establishing the most effective privacy protection for the public. …

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