Magazine article Psychology Today

Go for the Gold

Magazine article Psychology Today

Go for the Gold

Article excerpt


YOU SHOOT, YOU score! You pump your fists and raise your arms in victory, but what else is going on in your body when you hit the j ackpot or your team makes a winning basket? -Becca Weinstein


If your home team wins the Super Bowl, you'll still have a smile on your face four days later- long after the opponents" frowns have faded. "Fans are pretty resilient when things go wrong," says Marc Jones, a sports psychologist at Staffordshire University. "But when things go really well, they're happy to bask in reflected glory."


Want to kickstart that diet? Second place won't cut it. The feel-good surge of dopamine that floods the brain after a victory also suppresses appetite. Just like a meal, the chemical makes you feel happy and satisfied, says Johns Hopkins neuroscientist David Linden.


The celebratory mood of a victory makes you more likely to reach for your wallet. …

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