Magazine article Screen International

Peter Loehr Joins Legendary East as CEO

Magazine article Screen International

Peter Loehr Joins Legendary East as CEO

Article excerpt

Beijing-based company working on Zwick's The Great Wall.

Former Creative Artists Agency's China managing director Peter Loehr has been confirmed as the CEO of Legendary East Ltd, the subsidiary of Legendary Pictures LLC.

Loehr sent an email note to industry colleagues and collaborators today, confirming his new position. "I am tremendously excited about this opportunity and so look forward to continuing to work with all of you," Loehr said in the email.

Legendary East was established in June 2011 by Legendary Entertainment (The Dark Knight, Inception) chairman/CEO Thomas Tull as a Hong Kong-based production company aiming to enter the booming Chinese market. Chinese film studio Huayi Brothers was originally its investment, production and distribution partner. However, the company suffered a setback last December after a key investor from Hong Kong put its $220. …

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