Magazine article Screen International

The Avengers Assemble for Record $200.3M US Launch

Magazine article Screen International

The Avengers Assemble for Record $200.3M US Launch

Article excerpt

Marvel Studios and Disney's superhero mash-up pulled of the most emphatic summer kick-off imaginable in North America, breaching the $200m threshold in a whopping three days and earning ecstatic reviews from the critics.

Joss Whedon directed Robert Downey Jr, Chris Evans, Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, Jeremy Renner, Tom Hiddleston and Samuel Jackson -- a potent combination that proved to be unstoppable and will take some beating from the heavyweight summer contenders that line up in the wings.

As the film pulled off another mighty international weekend, grossing $151.5m for a $441.5m running total, the worldwide tally reached $641.8m. A final worldwide tally of more than $1bn seems well within the film's grasp.

It remains to be seen whether the actual results issued on Monday will keep this stunning opening salvo above $200m, but The Avengers' place at the top of the all-time pantheon would seem secure, given that the previous best mark was $169.2m set by Warner Bros' Harry Potter finale last summer.

The Avengers was so far ahead of the competition that the next best release, Screen Gems' doughty Think Like A Man, grossed $8m in its third weekend to push the running total to $73m.

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