Magazine article Variety

Variety Sez

Magazine article Variety

Variety Sez

Article excerpt

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Variety is launching a monthly Russian edition in conjunction with Planeta Inform, tapping into the need for industry info in one of the world's fastest-growing markets. The first edition will launch in March.

Variety Russia will publish in Russian and in English during international industry events, and be distributed to 25,000 entertainment and media executives in film, TV and advertising across Russia and the CIS.

The monthly magazine will be complemented by a weekly Variety Russia email newsletter.

Catherine Mtsitouridze will be editor-in-chief of Variety Russia. Mtsitouridze has served as CEO of industry org Roskino, art director of the Russian Pavilion in Cannes and is a journalist for Russia's Channel One.

Theatrical box office in Russia topped $1 billion for the first time in 201 1, growing 20% from the year before. The publication seeks to fill a gap by providing info for the region's entertainment leaders. …

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