Magazine article Variety

China Takes 'Mission' to B.O. Heights

Magazine article Variety

China Takes 'Mission' to B.O. Heights

Article excerpt

Thanks to a sparkling two-day perf in China, Paramount's "Mission: Impossible - Ghost Protocol" retained the top overseas spot over the Jan. 27-29 weekend, grossing $25.2 million and sending the fourth installment to a series-best $571.9 million worldwide cume.

In seven weeks of release, "Ghost Protocol" posted its fourth frame at No. 1 internationally, with an offshore take of $369.4 million.

"Ghost Protocol" surpassed the franchise's previous global best, "Mission: Impossible ?," which raked in $546 million worldwide in 2000. On a local level, the fourth "Mission" scored the series' best opening at the Chinese B.O., with a boffo $12.7 million from Jan. 28-29, outgrossing by more than five times the local bow of "Mission: Impossible ??."

In Norway, "Ghost Protocol" also outperformed its immediate predecessor - by approximately 88% - bowing to $1.2 million, while Italian auds contributed a debut on par with "Mission 3," at $3.1 million.

The success of "Ghost Protocol" - five years after "Mission 3" posted nearly $400 million worldwide - has helped rejuvenate the franchise for Par.

Paramount's vice chairman Rob Moore credited director Brad Bird, producer JJ. …

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