Magazine article Screen International

VOD Platform Sanona Launches, Locks Yash Raj Deal

Magazine article Screen International

VOD Platform Sanona Launches, Locks Yash Raj Deal

Article excerpt

VOD service Sanona, a specialist in South Asian cinema, is launching its service in Cannes and has already locked a deal with Indian studio Yash Raj Films.

VOD service Sanona, a specialist in South Asian cinema, is launching its service in Cannes and has already locked a deal with Indian studio Yash Raj Films.

The deal gives Sanona access to more than 50 films from the studio's back catalogue including titles Silsila, Dilwale Dulhaniya Le Jayenge, Band Baaja Baaraat and Ladies v Ricky Bahl.

Sanona will roll out first in the UK, the biggest market for South Asian films outside India. Alongside Hindi films, the library will offer Bengali, Gujarati, Punjabi, Tamil, Telugu and other regional Indian language titles as well as cinema originating from the British Asian, Canadian and American Diaspora. …

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