Magazine article Screen International

Madagascar 3 Uses HP Technology

Magazine article Screen International

Madagascar 3 Uses HP Technology

Article excerpt

HP is also an official partner at the Cannes Film Festival, showing a multi-touch wall.

DreamWorks Animation's Madagascar 3: Europe's Most Wanted has used HP technology for the animation team.

DreamWorks used HP technology that included HP Converged Infrastructure, HP Z Workstations, HP networking and server solutions, and digital rendering resources to create a new level of richness in an animated film.

"Our goal with every film is to push the limits of our creativity to bring the story to life for the audience," said Ed Leonard, chief technology officer, DreamWorks Animation. "HP technology enables our artists to exceed those limits and focus on creating the most powerful 3-D animation experience."

"HP Z Workstations power the creative genius at DreamWorks and help bring the next big thing in animation to audiences around the world," added Jeff Wood, vice president, Worldwide Marketing, Commercial Solutions Business Unit, HP. …

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