Magazine article Screen International

New UK Distributor Showcomotion Launches with Focus on Children's Films

Magazine article Screen International

New UK Distributor Showcomotion Launches with Focus on Children's Films

Article excerpt

Sheffield-based Showroom Cinema has set up a new UK distribution arm, Showcomotion Films, to concentrate on children's cinema from around the world.

Showcomotion's first release, on which it is partnering with sales company Delphis, is Olivier Ringer's On The Sly (A Pas du Loup), is out in British cinemas next week.

The aim is to target releases during British school holidays and half-terms.

Showcomotion Films is an offshoot of the Showcomotion Festival for kids and young people which runs this year from May 25-June 3.

"We've been frustrated by the lack of choice in children's films during the rest of the year. There are a lot of good quality films that never get shown in the UK," commented Ian Wild the CEO of the Showroom Workstation of the rationale behind the new initiative.

On The Sly is is a fantasy/adventure story of a 6-year-old girl who believes her parents don't care about her, so she decides to disappear. …

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