Magazine article Working Mother

The Last Word

Magazine article Working Mother

The Last Word

Article excerpt

When we first launched Working Mother magazine, we met with a lot of hostility. People thought we were revolutionaries who wanted to break down the family structure. "No," we said, "we want to help women who have decided to have both family and career. We're not proselytizing, we're serving."

There was, however, one group of powerful respondents who stood out- willing to listen to us, eager to support the concept and step up to be our champion, often committing company ad campaigns to our fledgling magazine. These were professional men with daughters in their teens and twenties. Men like Lew Platt, CEO of Hewlett- Packard, who told me his four daughters would grow up to be working mothers and he wanted our magazine to be around to help them when they got there. Dads working on Crest, Huggies, Pledge, Avon, Clairol and Kraft Macaroni & Cheese all helped us. It was a good thing, too, because back then the men had all the power. If dads hadn't stepped up, I don't think we'd be here still growing and thriving today.

Now is an important time for them to step up again. Dads, your young adult daughters are going to enter a workplace that hasn't changed as much as I had hoped 34 years ago. …

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