Magazine article Variety

New Tech Aids Human Connections

Magazine article Variety

New Tech Aids Human Connections

Article excerpt

High-tech gadgets like iPads and Android phones are doing more than providing alternative entertainment on the long flight to Cannes. They're giving buyers and sellers better ways to connect while working the Croisette, plus allowing everyone to travel a little lighter.

But instead of eliminating faceto-face meetings, apps and gadgets are enhancing presentations and showcasing product during those meetings. Because, after all, there's still no substitute for a firm handshake.

"To have someone there in front of you - living, breathing and explaining why they're passionate about a project - is always ideal. You read so much about a person with body language and enthusiasm," says Exclusive Media's Lisa Perkjns.

While Blackberrys, iPhones and flash drives are indispensable elements in an ever-growing digital toolbox, dealmakers have several other tricks up their sleeves.

The !Pad: The latest version of Apple's revolutionary iPad just hit the market in March, but it is a game-changer for presentations. Though the easy interface has been a favorite at Cannes for years, the higher-resolution screen has taken things to the next level for color fidelity and video quality.

"It's a dream," Ferions says. "We spend so much money and time making sure our concepts get relayed the way we want them to be relayed. Being able to show them in the best way possible is what we always strive for."

3D monitors: For an outfit peddling a 3D film, being able to show buyers exactly what the product will look like for viewers is a crucial part of generating enthusiasm. …

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