Magazine article Screen International

Focus Forward Expands to Platforms Including Amazon, Comcast, iTunes, Vudu

Magazine article Screen International

Focus Forward Expands to Platforms Including Amazon, Comcast, iTunes, Vudu

Article excerpt

First 10 shorts go multi-platform on July 9.

GE and Cinelan's Focus Forward short film initiative will now be released July 9 across multiple platforms including Amazon Instant Video, Sony PlayStation, iTunes, CinemaNow and Vudu and through cable operators Comcast, Time Warner, Cox, Charter, Verizon and Rogers. The distributors were arranged in partnership with Cinetic Rights Management.

This includes its first 10 three-minute short films under the banner Short Films, Big Ideas.

The news was announced at the Los Angeles Film Festival, which hosts the world premiere of four new shorts -- Eddie Schmidt's Good Bread, Liz Garbus' [pictured] Robot, Jeff Reichert & Farihah Zaman's Remote Area Medical, and Supriyo Sen's New Gift. Those will premiere online on Monday at Focus Forward's site on Vimeo.

"As our program progresses, we're finally seeing the full blossoming of what's possible for short films in the digital era," said CINELAN co-founder Karol-Martesko-Fenster. …

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