Magazine article Screen International

Rock Disappoints as Madagascar 3 Rules US on $36M

Magazine article Screen International

Rock Disappoints as Madagascar 3 Rules US on $36M

Article excerpt

DreamWorks Animation's latest release held on to its number one berth through Paramount as an estimated $35.5m boosted the tally after two weekends to $121m. New Line's Rock Of Ages opened third through Warner Bros.

Overall the top 12 films combined for $124.5m compared to $147.2m for the same weekend in 2011. While box office observers tend to extrapolate trends from weekly comparisons such as this, many in the industry agree the metric is specious until a broader seasonal or annual comparison is available and figures are adjusted into real terms.

Fox's sci-fi romp Prometheus held on to second place and has generated $89m, making $100m a certainty next weekend if not before.

But the story of the session was Rock Of Ages, which lived up to its poor tracking to come in third on $15.1m. Diego Boneta and Julianne Hough star with star-studded support from the likes of Tom Cruise, Catherine Zeta-Jones and Alec Baldwin. Adam Shankman directed the stage musical adaptation.

There was bad news too for Sony's That's My Boy after the Adam Sandler comedy opened in fifth place on an anaemic $13m.

Ice-T's Sundance documentary Something From Nothing: The Art Of Rap opened through Indomina Media on $150,000 in 157 theatres while IFC launched Your Sister's Sister with Emily Blunt on $117,000 in 13. …

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