Magazine article Screen International

Arts Alliance Strikes 400-Screen Deal with Ster-Kinekor

Magazine article Screen International

Arts Alliance Strikes 400-Screen Deal with Ster-Kinekor

Article excerpt

Arts Alliance Media and South Africa's leading exhibitor Ster-Kinekor have announced a partnership for digital conversion of all of Ster-Kinekor's sites.

The deal will see Ster-Kinekor's estate of more than 400 screens converted to digital within the next year. The rollout will begin shortly after the optimum equipment is selected.

All of Ster Kinekor's 54 sites will be installed with AAM's proprietary TMS software, Screenwriter, to efficiently manage all digital screens and content.

Arts Alliance Media is currently finalising VPF (Virtual Print Fee) deals for South Africa with the Hollywood studios.

Chief Executive Officer of Ster-Kinekor, Fiaz Mahomed, said, "Converting to digital is a critical step in the progression of Ster-Kinekor as we continue to grow our business and continue to lead South Africa's exhibition industry. We're delighted to announce this deal with AAM - we've seen their experience in Europe and are looking forward to their expertise helping us become 100% digital. …

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