Magazine article Screen International

China's TCL to Be Marketing Partner on Iron Man 3

Magazine article Screen International

China's TCL to Be Marketing Partner on Iron Man 3

Article excerpt

Chinese multinational electronics company TCL has confirmed that it will be an international marketing partner for Disney/Marvel's Iron Man 3, which is shooting in China later this year.

TCL will engage in product placement and a series of tie-in promotions and marketing collaborations with Iron Man 3. TCL is among many Chinese enterprises actively exploring overseas opportunities through marketing deals with Hollywood projects.

"We are looking at a full range of marketing possibilities for both TCL and our Hollywood partners; it is not just product placement," Hao Yi, chief sales officer of TCL Multimedia and president of TCL's Overseas Business Center told Screendaily.

"TCL prepares a global marketing plan for the Hollywood projects that we work with. This is a win-win situation," Hao said on the sidelines of the on-going Shanghai International Film Festival (SIFF).

TCL has previously cooperated with Paramount's Transformers: Dark Of The Moon, Disney's The Avengers and Warner Bros' The Dark Knight Rises on similar product placement and marketing deals.

"Hollywood blockbusters with high-tech and sci-fi elements are suitable projects for our international marketing collaboration," Hao said in a speech during SIFF's conference programme SIFF Forum. …

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