Magazine article Screen International

The Solution, Siren Studios Launch Production Alliance and Genre Sales Label

Magazine article Screen International

The Solution, Siren Studios Launch Production Alliance and Genre Sales Label

Article excerpt

Former IM Global executive and Hyde Park International president Ruzanna Kegeyan to oversee new sales slate.

Lisa Wilson and Myles Nestel's sales outfit The Solution is teaming with production and post-production specialists Siren Studios on future productions and a new genre sales label.

The Solution will relocate to Siren Studios, the a 100,000+sq ft campus on Sunset Boulevard in Los Angeles.

The new sales outfit, Synchronicity, will represent eight to ten horror, action, thriller and comedy films per year. Former IM Global executive and Hyde Park International president Ruzanna Kegeyan [pictured] will oversee operations and worldwide sales on the slate. She will report to Nestel and Wilson.

The slate will be a combination of third party titles, co-productions and in-house productions utilizing the Siren Studios production and post production facilities.

Nestel said: "When we launched The Solution in January, one of our goals was to be able to provide producers with access to state of the art physical production and post production facilities in the heart of Hollywood in addition to our one-stop finance & sales operation."

"The partnership with Siren Studios opens the doors to those ambitions and our aim to be a 21st century approach to the old studio system by squeezing out production inefficiencies and streamlining the production workflow," he continued. …

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