Magazine article Screen International

Odeon Wins Tender to Programme BFI IMAX, Will Ramp Concession Offering

Magazine article Screen International

Odeon Wins Tender to Programme BFI IMAX, Will Ramp Concession Offering

Article excerpt

Odeon has won a tender to programme the BFI IMAX Waterloo venue and will ramp the site's concession offering.

Following a tender process, Odeon has been selected to programme the BFI IMAX Waterloo venue. The programme is expected to remain largely the same with a focus on mainstream features, alternative content - including live opera and theatre - and educational presentations.

The UK and European exhibitor will upgrade the retail and bar offering during August and September - including the introduction of a Costa coffee shop and frozen yogurt bar.

The venue will be added to the Odeon website and booking system and tickets will no longer be bookable via the BFI IMAX website or booking phone line.

The cinema will continue to be called the BFI IMAX and the ownership will remain the same. …

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