Magazine article Screen International

Appetite for Local Fare in Norway Down in 2012

Magazine article Screen International

Appetite for Local Fare in Norway Down in 2012

Article excerpt

Norwegian films have lost 59.3% of their audience in the first half of 2012 in their home territory.

After the 2011 record when Norway delivered the largest growth of the theatrical market in Europe, with a domestic share of 24.5% (2.9 million tickets), it is back to the daily grind: during the first half of 2012, local films have lost 59.3% of their audience.

According to Norwegian cinema association, Film & Kino, 14 Norwegian productions (2011: 20) were released between Jan 1-June 30, and while last year's No 1, Anne Sewitsky's Totally True Love (Jørgen + Anne = Sant), reached 170,994 admissions, the best performer this year, Company Orheim, registered 76,057.

"We had more or less expected the result, but I am sure we will make up for it in the months to come," said head of production Ivar Køhn, of the Norwegian Film Institute. …

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